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Ready for a little real estate training that’s probably not covered in the midst of all those important state laws and regulations you’re memorizing? Let’s talk real estate marketing. Once you obtain your real estate license, you will be responsible for promoting your services, so why not get a head start?
Get online, because when compared to the costs of print advertising, social media is a cost-effective solution for reaching your target audience. Click on the infographic below for a little insight.
Growing your connections or fan base on a social media site will take some time, which is why planning a social media strategy during your real estate career training is a smart move. And there are ways you can draw attention to your social media site to expedite the growth process. For example, to grow out a professional Facebook page you could:
- Add Facebook icons to your Web page, business cards and all other marketing collateral
- Provide incentives for prospects to like your fan page (discount, contest, philanthropy donation)
- Update your page daily with content that matters to your fan base such as local community/economic news, special events, links to interesting articles, links to listings, etc.
Real estate is about relationship building and social media has helped make the process easier. Stay in front of your clients on a consistent basis, and not only will you increase the chances of repeat business, but may also benefit from referrals.
Already have a professional Facebook page that's working for you? Have a social media page you admire and wouldn't mind emulating? Share the inspiration by posting a link to the page in the comment section.
Infographic Source: postling.com